Online Lead Generation Hacks that Actually Work

Do you end up annoying more people than convincing any into buying your product/service by relying on cold calling? Are you still struggling to transition from door-to-door sale methods to digital sale methods?

The perfect solution for all these problems is the Online Lead Generation.

 What is the Online Lead Generation?

Lead is any person who expresses interest in your products or services. So it is that person that your sales team is constantly looking for. Online Lead Generation is the process by which you get people to express interest in what your business has to offer.

When you use lead generation services or any internet-based medium for this process, it becomes an Online Lead Generation.

Online Lead Generation Tips for 2X the level of business growth

1. Improve the basic drill: 

Improve these basic online lead generation strategy phases-

Phase 1: Grab a stranger’s attention to your brand through advertisements or general posts on social media. 

Phase2: Use your advertisement (Eg: Facebook or YouTube ads) to have that stranger engage with your website by supplementing it with a call-to-action. This will upgrade the stranger’s status to that of a visitor.

Phase 3: As soon as the Call to Action gets the visitor to your website, make an impression on that person by sharing with him/her some exciting offers. In exchange for that offer, you can have the visitor fill out a short and simple survey.

Phase 4: Analyze the form filled by the visitor. Try to find any points in the form which can help you to find a solid ground for pitching your products/ services to this person. This litmus test will convert your visitor into a fresh lead.

2. Strengthen your Social Media game:

Online lead generation can make use of a strong Social Media presence. Attracting new people becomes easier when you have a high amount of user-generated content and a wide follower base.

Simple things that you can do improve your social media presence are:

• Use your Company logo as your display picture across platforms.
• Try using the same colour scheme, same fonts and other formats across your posts so that if a stranger sees your posts repeatedly then your brand registers in the person's mind.
• Instagram or Facebook stories are some great places to use call-to-action.

  

3. Optimize your website content for search engines:

SEO is the best way of generating new leads. SEO can help your website appear like some of the first go-to options for strangers when they type their query on a search engine. Once the stranger becomes a visitor, provide this visitor with a call-to-action in your website content. 

These are a few of the many experiments that can be done to find online leads. Stay tuned with us or contact us for our lead generation services. Our experts at Peoplebridge will find out more simple but effective solutions for your facebook lead generation needs.