When you’re working hard to increase
your site’s search performance, one of the things that you should do is reduce
a high bounce rate. A high bounce rate is a symptom that something is wrong in your strategy – you are not attracting the right site visitors or your website doesn’t have a
good user experience. A high bounce could mean you don’t have an enticing,
well-organized landing page.
Listed below are ways to reduce bounce
rate and improve conversions on your website:
1. Improve Your Content’s Readability
One reason that
your target customers might leave your site is a lack of readability. User experience begins when your content is readable
and legible. Specifically, large chunks of text scare readers away, so
avoid them. This results in a higher bounce and
faster exit rate.
2. Avoid Popups
Most of
the people hate popups. Some popups are well designed and they will convert
visitors into long-term readers, which is part of improving conversion rates.
But, when we’re talking about search engine traffic and what makes search users
excited, it
is a great user experience,
so for great user experience avoid popups.
3. Keep Your Blog Fresh With the Right Content
Keeping your
blog fresh, with the right content, will always yield the best ROI. Businesses that update their blogs with fresh content regularly will
generate more leads than those who don’t. However, it’s important to differentiate between powerful content from the right
content.
4. Target Keywords With High-Value Traffic
Keywords can
make or break your content marketing campaign.
If you want to improve search performance, start targeting high-value keywords,
because that’s where the high-value traffic is. All keywords are not created
equal. Some are going to bring you valuable traffic, while others will only
keep you waiting by the side of the road for a ride that probably is not going to come.
5. Speed Up Your Page Load Time
The slower your
landing pages load, the higher your bounce rate will be. Google is also
concerned about site speed, you can slip
in rankings, if your site is consistently slow to load, resulting in a higher
bounce rate. Slow site can destroy your business and
discourage potential customers from buying from you.
6. Attract the Right Visitors
Higher bounce
happens when you’re getting the wrong website visitor from the start.
This is a targeting problem. If your content strategy isn’t
yielding the right visitors and increased sales for you, it’s time to improve. There is nothing as powerful as publishing custom
content that is right for your market.
These tried and tested ways will surely help you to
reduce the bounce rate of your website.
For all the website related queries contact
Peoplebridge, the best Digital Marketing Agency in India. We will help you
out in every way possible.
